Is THE AGTECH INDUSTRY IN CRISIS ?

Today, I’m excited to introduce you to a brand-new series designed to guide you along the road to successfully developing AgTech solutions. This series is specifically for agricultural machinery manufacturers and those looking to successfully transition to AgTech with solutions that are effective and tailored to real-world needs.

**关于农业技术市场**

**AgTech Market**成立于 2022 年，专注于缩小农业创新与实际应用之间的差距。我们通过提供从**市场分析**到**产品开发**和**市场战略**的定制支持，帮助农机制造商适应不断发展的农业技术趋势。我们的使命是使农业技术解决方案易于获得且行之有效，推动真正满足农民和制造商需求的技术的采用。了解AgTech Market 如何助您一臂之力。

🔍 Why this series?

Over the past 10 years, the AgTech sector has experienced incredible growth, with innovations that have transformed the way we approach farming: from precision agriculture, robotics, to artificial intelligence and sensors. 🌱🚜

However, despite this rapid growth, the AgTech industry is currently facing a crisis:

Many technologies, despite their potential, struggle to gain widespread adoption among farmers.
High costs and complex implementation often deter small to mid-sized farms from investing in new technologies.
The gap between innovators and end users remains large, with a lack of communication and practical adaptation on the ground.
The return on investment (ROI) for many of these technologies remains unclear, leaving manufacturers and farmers uncertain about long-term benefits.

📅 How will it work? How to follow this journey ?

Every Thursday until Christmas 2024, we’ll release a new episode with key insights to help you turn your ideas into successful field projects.

To make sure you don't miss a single episode, don't hesitate to leave your e-mail address in the Newsletter, or follow me on the LinkedIn network.

💡 AgTech market's role in this sector

AgTech Market was founded to address these issues. After years of working closely with both technology providers and farmers, I’ve seen firsthand the challenges that need to be overcome to make AgTech truly successful.

Since 2022, AgTech Market has been instrumental in helping agricultural machinery manufacturers adapt to the fast-changing AgTech landscape. We provide real field feedback, ensuring that technologies meet farmers’ needs, while offering in-depth market analysis and product vision refinement. We also help manufacturers connect with the right partners and clients to bring their products to market effectively. In 2 years, 15 projects have been completed, and 100% of our customers were satisfied ! .

For farmers, AgTech Market offers transparency and real-world validation. We go beyond marketing claims to find out what works on the ground and ensure that technologies deliver real value to the farmers. In just two years, we’ve published 35 field feedback reports, and built a trusted network of 500+ farmers and local industry experts.

⚙️ The Current AgTech Landscape: Why this series now?

As the AgTech industry faces this moment of crisis, many manufacturers of agricultural machinery are struggling to connect their innovations with the actual needs of farmers. Technologies are often too expensive, too complex, or not adapted to the realities on the ground.

This series will provide clear insights and actionable strategies so your business can navigate this challenging landscape and succeed in AgTech. We’ll share

· Real-world case studies and success stories 🛠️

· Practical advice on how to make new technologies easier to adopt 🌱

· Concrete strategies to achieve success in the market 🌍

Does this mean the end of the AgTech sector? 🔚

Yes, the AgTech sector is currently facing a downturn, but there are innovative solutions that are thriving despite the challenges, we can think about ecorobotix, Carbon robotics, Farmdroid and more... that keeps developing all around the world ! These successful technologies have followed a structured development process—one that includes listening to real-world feedback, adapting to farmers' needs, and implementing effective market strategies. In the next episodes, we will dive into this development pathway, showing how manufacturers can overcome the crisis by creating solutions that truly resonate with the agricultural community. Stay tuned to learn the key steps that can lead your AgTech innovations to success.