“A market that wants to regain its competitive edge through innovation and sustainability. ”

The French agricultural market is in the throes of change, gradually adopting new technologies to meet contemporary challenges. The trend towards the adoption of these innovations is visible, driven by the need to increase efficiency, reduce environmental impact and ensure the sustainability of the agricultural sector. These technological advances, combined with increased support from public policy and close collaboration between agricultural players, are shaping a French agricultural landscape resolutely focused on innovation and sustainability.

“All the conditions are there for automation to develop”

The AgTech industry is booming and the Australian and New Zealand markets offer unparalleled growth opportunities for companies in this sector. To help AgTech companies seize and exploit these opportunities, I am pleased to announce the 3rd AgTech Market expedition that will take place on the Australian and New Zealand markets.

The expedition is designed to provide AgTech businesses the opportunity to learn more about local markets challenges, customers needs and partners expectations. Companies that will join the project will also have the opportunity to introduce their products and services to potential customers and partners such as innovative growers, dealers or service providers. 

“A market that is moving towards new sustainable technologies”

With more than 400 billion euros revenue, the European Union is the world's leading agricultural power. After studying the United States, Canada and Australia, Agtech Market highlights the technological opportunities in European markets. In this article, we will highlight the specificities of this market, the challenges it faces and the opportunities that are open to new technologies.

“A market at the origin of tomorrow's agriculture”

My first market expedition as an independant in the French Vineyards was the unique opportunity to discover this market from the inside. In one month, I have meet more thant 60 wine growers in the main wine producing regions. After this success, I decided to renew the experience and to go to conquer the American West, California !

“I have the control of my time again”

Yannick Robiglio, 49 years old, is winegrower with more than 15 years of experience in vineyards. In 2011, he took over the family domain and manages now 50 hectares of vineyards and 30 hectares of diverse field crops and hays, both in conventional farming. In November 2020, Yannick decided to invest in a Bakus L manufacturer by the French company VITIBOT.

“We have invested in the future”

Today we meet Florian Brault, 30 years old and with over 10 years of experience in the family vineyard. In January 2022, Florian unofficially took over the management of the vineyard and the winemaking. Together with his brother Boris, who is responsible for the marketing of the estate's products, they are part of the 7th generation of winemakers in the family.

“A historic market with a new dynamic”

France is one of the countries with the longest history and culture of making wine, and the figures reflect the importance of this heritage. But for the last few decades, this vineyard has been in transition due to climate change, limitation of phytosanitary products, increase in the price of raw materials or the decline of the vine. The challenges faced by the French vineyard are more and more impactful, and the new agricultural technologies and winegrowers have a role to play in this transition.

“A market with many AgTech opportunities”

After studying the USA market and Canadian Market, let's see what's happening on the other side of the world with Australia market. Australian agriculture is an important sector for the country's economy, both historically and in the structure of its foreign trade. Employing over 325,000 people in agriculture and related services, it accounts for approximately 3% of Australia's GNP. Australia has approximately 60,000 agricultural and pastoral farms. The lack of water is the main limiting factor for agricultural production. Other limiting factors are soil quality (fragile, mineral-poor, non-fertile soils, etc.) and difficult terrain.

“Making a success of your investment.”

Agricultural robotics is a fascinating subject. Robot manufacturers do not hesitate to show their ambition and the advantages that their machine brings. But what about on the field ? Should you invest in these technologies ? How should you invest ? What profitabilty can you expect ? Today, we are going to see three of the most important criteria to consider before purchasing a robot, based on my farmer’s perspectives and my experiences in robotics.

“A rapidly evolving market.”

After studying the USA market, it was only natural to look at what was happening on the other side of the border, in its neighboring country, Canada. Not surprisingly, there are similarities between the two markets. Today, we are going to get to the center of this market to estimate its size, its behavior and its evolution.

« Understanding the agricultural robotics revolution : the alternative that agriculture has been waiting for ! »

Robotics is a promising solutions. In the last century, agriculture had to evolve to meet the needs of an ever-growing population. For the same surface area, mechanization and advances in chemistry allowed production to explode while reducing the labor required to produce it. Smaller and lighter, robots are gaining in precision and efficiency, and their large-scale use could help farmers produce more while respecting the environment more.

« The American agricultural market: Between immensity, diversity and opportunities »

After studying the state of California and its various markets, we now turn to the rest of the American market. Several weeks of research and study were necessary to better understand this market, to analyze it and to get the key data and share them with you.

Today, we are going to see why this market is huge, both in terms of the size of its operations and the many opportunities that exist.

« California market is preparing to revolutionize agriculture »

During my experience in the California vegetable growing market, I had the chance to work with hundreds of farmers, experts and researchers in the sector. These encounters allowed me to discover and better understand the specificity of the Californian market.

Back in France, I studied the other Californian markets to have this global vision. This article follows several months of research, analysis and meetings with players in other sectors of California agriculture. The stakes of this market are high and the opportunities for improvement are numerous. I propose that we look together at the 5 reasons that lead me to believe that the California market is preparing to revolutionize agriculture.

« An agricultural revolution is coming. »

Today we are going to meet Didier Guillaumot, manager of the family farm. He is a person who inspired me a lot during my life. He has always thought differently, trying to make his farm evolve so that it can adapt to the evolution of the agricultural world. The interview was the opportunity to go back over his career, understand his vision and get his advice. But also to talk about the future, innovation and sustainable agriculture.