AgTech consulting : the best way to prepare your go-to-market strategy

With my AgTech consulting services, I help bridge the gap between the field, innovative products, and business strategy, ensuring that new technologies reach farmers faster and deliver real impact.

I start by conducting an in-depth market analysis of your targeted region. Based on these insights, I design and implement effective go-to-market strategies for companies aiming to succeed in the European and French agricultural markets.

And if you want to go further, I can also act as your on-site AgTech strategic partner, working directly with farmers and local stakeholders to validate, adapt, and accelerate adoption of your solutions.

Let's talk about your project

How my AgTech consulting works ?

Outline of a lightbulb, magnifying glass, and gear

STEP 1

Analyse the market

Quantify the addressable market and opportunities

Carry out an in-depth market analysis
Understand local growing methods
Identifying use cases
Key market trends
Define farms profile
Analyse competition

Illustration of gears, a clock, a line graph, and a bar chart symbolizing productivity and analytics.

STEP 2

Build the strategy

Ensuring product relevance and added-value

Adapt your product
Identify potential partners
Study the Return-On-Investment
Build an effective go-to-market strategy
Initiate pilot projects with final customers
Validate solutions under real-life conditions

Bar and line graph with dollar sign indicating financial growth.

STEP 3

Market entry

Preparation for an effective and sustainable growth

Pilot project feedback
Make last product iterations
Finalize the long-term offer
Define your marketing strategy
Set up the distribution strategy
Commercial launch of the product

How can I help you ?

Why working with me ?

My understanding of working with growers

Maxence Guillaumot AgTech consulting with a grower

Business is first and foremost about human relationship. Understanding customers and their environment is essential. Having lived more than five years across Finland, Germany, Spain, the USA, Australia, and New Zealand, I learned to navigate cultural differences, build local knowledge, and adapt quickly to new contexts. This global perspective combined with local adaptability is what I bring into every project and make me the best Agtech strategic partner for your business.

My product vision

With a mechanical engineering degree and 3 years of experience in product development, I know the challenges of design and industrialization of agricultural machinery. Save time and money by anticipating market needs is the key and having a strong product feedback is essential to keep the project in line with the market expectations.

My exploitation of market opportunities

Laserweeder in a field for AgTech consulting

Starting my journey in a startup company was a great opportunity.
I have worked in different agricultural sectors and participated in two go-to-market missions, in Spain and in California. These experiences have taught me that upstream analysis and preparation are key to successful integration into a new market and avoiding costly mistakes.

Let's talk about your project