maxence Guillaumot, your AGTech expert in France and Europe
As a fourth-generation farmer, I grew up immersed in agriculture, learning hands-on skills at the family farm. From these origins grew a passion for agriculture, a passion around which I decided to build my life.
Mi pasión por la agricultura y la tecnología me llevó a estudiar ingeniería y diseñar tractores. Al darme cuenta de la necesidad de una agricultura más sostenible, pasé a la robótica agrícola, adquiriendo experiencia global y conectando con agricultores de diferentes regiones. Estos variados puntos de vista sentaron las bases de AgTech Market, donde ahora apoyo a las empresas AgTech y a los agricultores a innovar y dar forma al futuro de la agricultura.
My vision & expertises
Climate change, depletion of fossil resources, but also environmental and health issues require a change in the current model. The agricultural world is not evolving as fast as the issues it faces. We must change our production methods to keep feeding the world, while protecting it. It is because I am convinced that innovation is the key to make agriculture more efficient and more sustainable, that I want to help Agtech companies change the agricultural world.
Spoken Languages
Market knowledge
France & Europe local expertise and presence
N.America & Oceania deep market insights
Experiencia agrícola
Agronomía, método de producción y costes
Cualquier tipo de huerto y viñedos
Todos los cultivos y praderas
Cultivos de alto valor (hortalizas y bayas)
Experiencia AgTech
Visión centrada en el usuario final
Valor añadido y cálculo del ROI
Gestión y diseño de la innovación
Especializada en productos y aplicaciones AgTech
business Expertise
Análisis del mercado y de las tendencias locales
Preparación de la estrategia de comercialización
Enfoque de ventas y éxito del cliente
Estrategia de distribución y ampliación
The story behind AgTech Market ?
From Agricultural origins
To help growers, you have to start by understanding them. Based between the Champagne region and South West of France, I grew up and drove my first tractors within the family. By evolving in this world, I learned to understand it and respect it. I dedicate this field knowledge to help companies and growers develop the new technologies that will improve tomorrow's agriculture.
Save time and money by anticipating market needs. With a mechanical engineering degree and 3 years of experience in product development, I know the challenges of design and industrialization of agricultural machinery. Having a strong product feedback is essential to keep the project in line with the market expectations.
Develop a product vision
Exploiting market opportunities
Saving time, energy and avoiding costly mistakes. Starting my journey in a Startup company was a great opportunity. I have worked in different agricultural sectors and participated in two Go-to-Market missions, in Spain and in California. These experiences have taught me that upstream analysis and preparation are key to successful integration into a new market.
Think global, act local
Business is first and foremost about human relationship. Understanding customers and their environment is essential. Having lived more than five years across Finland, Germany, Spain, the USA, Australia, and New Zealand, I learned to navigate cultural differences, build local knowledge, and adapt quickly to new contexts. This global perspective combined with local adaptability is what I bring into every project.
Birth of the project
Helping technologies change the agriculture world faster. Due to its complexity, agriculture is not evolving as quickly as it should to meet new challenges. In parallel we have many technological companies that develop solutions to meet these challenges. The objective of AgTech Market is to bridge the gaps between the field, new products and the business so that new technologies can help farmers faster.
Reunir a expertos de todo el mundo
Alone we go faster, together we go further. Through my travels and experiences, I've also developed a vast network of experts, innovative farmers and dealers. The results of this experiences is that I have co-created the AgTech Collective to unite expertise and networks, enabling me to provide my clients with comprehensive, long-term support and help them overcome challenges at every stage of their growth.