maxence Guillaumot, your AGTech expert in France and Europe

As a fourth-generation farmer, I grew up immersed in agriculture, learning hands-on skills at the family farm. From these origins grew a passion for agriculture, a passion around which I decided to build my life.

Meine Leidenschaft für Landwirtschaft und Technologie führte mich dazu, Ingenieurwissenschaften zu studieren und Traktoren zu entwickeln. Als ich die Notwendigkeit einer nachhaltigeren Landwirtschaft erkannte, wechselte ich zur Agrarrobotik, sammelte globale Erfahrungen und knüpfte Kontakte zu Landwirten aus verschiedenen Regionen. Diese vielfältigen Einblicke legten den Grundstein für AgTech Market, wo ich nun AgTech-Unternehmen und Landwirte dabei unterstütze, Innovationen zu entwickeln und die Zukunft der Landwirtschaft zu gestalten.

My vision & expertises

Climate change, depletion of fossil resources, but also environmental and health issues require a change in the current model. The agricultural world is not evolving as fast as the issues it faces. We must change our production methods to keep feeding the world, while protecting it. It is because I am convinced that innovation is the key to make agriculture more efficient and more sustainable, that I want to help Agtech companies change the agricultural world.


Spoken Languages

Flag of Spain with coat of arms
Flag of France with vertical blue, white, and red stripes.
Union Jack flag of the United Kingdom

Market knowledge

France & Europe local expertise and presence

N.America & Oceania deep market insights

Fachkenntnisse in der Landwirtschaft

Agronomie, Produktionsverfahren und Kosten

Jede Art von Obstgarten und Weinberge

Alle Feldfrüchte und Grünland

Hochwertige Nutzpflanzen (Gemüse und Beeren)

AgTech-Fachwissen

Endbenutzer-Fokus Vision

Wertschöpfung und ROI-Berechnung

Innovationsmanagement und Design

Spezialisiert auf AgTech-Produkte und -Anwendungen

business Expertise

Analyse des Marktes und lokaler Trends

Vorbereitung einer Go-To-Market-Strategie

Fokus auf Vertrieb und Kundenerfolg

Vertriebs- und Skalierungsstrategie

The story behind AgTech Market ?

A rural landscape with a farm building housing agricultural machinery, a white car parked in front, and a vast expanse of golden fields under a partly cloudy sky.

From Agricultural origins

To help growers, you have to start by understanding them. Based between the Champagne region and South West of France, I grew up and drove my first tractors within the family. By evolving in this world, I learned to understand it and respect it. I dedicate this field knowledge to help companies and growers develop the new technologies that will improve tomorrow's agriculture.

3D CAD model of a tractor in a software interface with part list on the left.

Save time and money by anticipating market needs. With a mechanical engineering degree and 3 years of experience in product development, I know the challenges of design and industrialization of agricultural machinery. Having a strong product feedback is essential to keep the project in line with the market expectations.

Develop a product vision

Analyse and exploit your market opportunities

Exploiting market opportunities

Saving time, energy and avoiding costly mistakes. Starting my journey in a Startup company was a great opportunity. I have worked in different agricultural sectors and participated in two Go-to-Market missions, in Spain and in California. These experiences have taught me that upstream analysis and preparation are key to successful integration into a new market.

Person controlling drone in field of tall grass with mountains in the background.

Think global, act local

Business is first and foremost about human relationship. Understanding customers and their environment is essential. Having lived more than five years across Finland, Germany, Spain, the USA, Australia, and New Zealand, I learned to navigate cultural differences, build local knowledge, and adapt quickly to new contexts. This global perspective combined with local adaptability is what I bring into every project.

Venn diagram with three overlapping circles labeled "Field Vision," "Product Vision," and "Business Vision." Overlaps are labeled "Product Development," "Business Development," and "Marketing Strategy." A light bulb with a globe inside is at the center of the intersections.

Birth of the project

Helping technologies change the agriculture world faster. Due to its complexity, agriculture is not evolving as quickly as it should to meet new challenges. In parallel we have many technological companies that develop solutions to meet these challenges. The objective of AgTech Market is to bridge the gaps between the field, new products and the business so that new technologies can help farmers faster.

Logos connected to AgTech Advisory Collective, including Metal Dog Labs, AGceleration Advisory Service, AgTech-Pro, Michael Macolino, AgTech Market, and another unidentified logo.

Zusammenführung von Experten aus der ganzen Welt

Alone we go faster, together we go further. Through my travels and experiences, I've also developed a vast network of experts, innovative farmers and dealers. The results of this experiences is that I have co-created the AgTech Collective to unite expertise and networks, enabling me to provide my clients with comprehensive, long-term support and help them overcome challenges at every stage of their growth.