AUSTRALIAN Expedition 2023 : A market waiting for automation !

Video summary of the market expedition

“All the conditions are there for automation to develop”

The AgTech industry is booming and the Australian and New Zealand markets offer unparalleled growth opportunities for companies in this sector. To help AgTech companies seize and exploit these opportunities, I am pleased to announce the 3rd AgTech Market expedition that will take place on the Australian and New Zealand markets.

In order to gain a better understanding of the problems and specific features of these markets, I am going to visit them and meet key market players. Farmers, dealers, innovation players, the aim is to gain a better understanding of local issues, as well as the specifics of their working methods and organization.

The expedition is designed to provide AgTech businesses the opportunity to learn more about local markets challenges, customers needs and partners expectations. Companies that will join the project will also have the opportunity to introduce their products and services to potential customers and partners such as innovative growers, dealers or service providers. 

My expertise in new technologies can cover a range of different innovative technologies such precision farming tech, drones, robots and target all plant-growing markets.

In this article, you'll find an overview of the potential of the Oceanian market

Picture from Walter Kim

The Oceanian agricultural market

Australian markets

🥦+ 100,000 ha of vegetables growing

🍇+ 140,000 ha of wine growing

🍏+ 175,000 ha of orchards growing

🍓+ 6000 ha of berries growing

🌽+ 22,000,000 ha of field crops growing

🍅+ 20,000,000 m² of greenhouses

Vineyards

Vegetables

Field crops

Fruits & Nuts

New Zealand Markets

🥦+ 20,000 ha of vegetables growing

🍇+ 40,000 ha of wine growing

🍏+ 30,000 ha of orchards growing

🌽+ 100,000 ha of field crops growing

Vineyards

Vegetables

Field crops

Orchards

Get the Oceanian markets opportunities report (Free)

A booming agtech sector

The labor shortage

The trigger: the COVID crisis

The COVID-19 pandemic led to labor shortages on Australian farms. Travel restrictions reduced the influx of foreign seasonal workers, disrupting agricultural activities such as fruit and vegetable harvesting. Despite programs encouraging local residents to take up these jobs, the shortage persists. Farmers have suffered significant crop losses.

The labor shortage affects everyone

To solve the labor shortage, Australian farms are considering automation and the use of new technologies, but this requires investment and time. Thus, the pandemic has highlighted the need for sustainable solutions to alleviate dependence on seasonal foreign workers and ensure stability in the agricultural sector.

an ecosystem on the move

Creation of a code of practice

This official document establishes standards and guidelines for the use of autonomous vehicles in agriculture. It covers aspects such as safety, operator training, risk management and regulatory compliance. The code encourages the responsible and safe use of autonomous vehicles to improve the efficiency of agricultural operations.

Governments lauch AgTech Strategic Plan

Different plan aim to accelerate the use of advanced agricultural technologies in the region's agricultural sector. The main guidelines of this plan include:

  • Promoting innovation

  • Adopting emerging technologies

  • Strengthening skills

  • Collaboration between industry and researchers

  • Access to infrastructure and connectivity

  • Sustainability and resilience

A market that wants to remain competitive

Increase productivity

New agricultural technologies, such as automation, artificial intelligence and connected sensors, can improve the efficiency of farming operations, boosting farm productivity and profitability. (Picture Swarn Farm)

Decrease production costs

By developing and adopting innovative agricultural technologies, Australia can strengthening its competitiveness on the world market by supplying high-quality, traceable and sustainable agricultural products. AgTech can reduce production costs, optimize the use of agricultural inputs and maximize yields, all of which benefit farmers in terms of profitability. (Picture Bilberry)

Dealing with environmental factors

Resilience in the face of climate change

Advanced agricultural technologies are the key to enable more precise management of resources such as water and nutrients, helping farmers to adapt to climatic variations, minimize crop losses and reduce their impact on the environment. (Photo : BioScout)

More sustainable agriculture

Australia and New Zealand want to improve its environmental sustainability by optimizing the use of natural resources through advanced management practices. All technologies that can reduce the negative impacts such as soil erosion and pollution, preserving valuable resources and promoting more environmentally-friendly agriculture are particularly in demand. (Photo OXIN)

Don't miss the opportunity to take a shortcut in the agtech race

This expedition to the Australian and New Zealand markets will be a rewarding experience for Agtech companies that decide to participate. It will allow them to better understand market requirements, identify key business opportunities and establish strategic partnerships to support their future growth in these markets. Companies will also have the opportunity to get in touch with a wide range of leads and potential partners.

THE DATES & itinerary

Australian expedition starts in Cairns on September 2023

New Zealand expedition starts in Auckland, on March - April 2024

Itineraries are subject to change depending on the collaboration opportunities.

Australian expedition - 6 months

New Zealand expedition - 1 months

For whom is this expedition made?

  • AgTech Companies that are ready to conquer on new markets

  • AgTech Companies that want to reduce their time-to-market through a better market knowledge

  • AgTech Companies that need to adapt their product to the market

  • AgTech Companies that want to develop a local network

first come, first served!

In a competitive environment such as AgTech, every advantage counts, that’s why places to participate in this project are limited. Better not miss this opportunity to take the lead on these markets.

Don't miss this unique opportunity to grow your business. CONTACT ME now to discuss about your project and see all the benefit of a collaboration.

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EUROPEAN AGRICULTURAL MARKETS : AGTECH OPPORTUNITIES